Company News, Marketing News

Thierry Mugler is luring men with Bmen

Author Image

By: TOM BRANNA

Editor

Thierry Mugler is luring men with Bmen, which features a comic book-like superhero, an accompanying comic book and notes of sequoia and rhubarb. Its fragrance counterpart, AMen, was launched in 1996 and features a patchouli and coffee scent. BMen EDT retails in a tan metal flacon with a red glass star. Ancillaries include a hair and body shampoo and stick deodorant....

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters